Mega Web Design - Impact of Machine Learning on SEO

For SEO managers, the optimization of a corporate website or an online sales platform now goes through Machine Learning (ML). Indeed, this new form of machine learning involves significant changes in the optimization of websites and should play an increasingly important role.

The change brought by Rank Brain and ML in SEO

Developed in 2015, Google's Rank Brain learning algorithm is currently used for all engine research. Based on artificial intelligence, it starts from the word or phrase entered to try to identify words or phrases that may have close meaning to adapt the results accordingly. His goal is to guess what the user means. By achieving faster results and meeting its expectations better, Rank Brain helps to provide them with a quality experience.

On both corporate and e-commerce sites, this technology allows for automatic and extensive analysis of a large volume of data to make decisions involving very limited human intervention.

Machine learning now go hand in hand, and for SEO, adopting the new ways of interacting with Internet users creates new constraints.

The keys to adapt a site to Machine Learning

Today, to improve the positioning of a business site or blog in the SERP, the simple work of keywords is not enough anymore. The SEO strategy of best SEO Company aims at the optimization of the pages to guarantee the display of their content when it is relevant with regard to the requests entered by the Internet users on the search engine. The challenge is therefore to anticipate the expectations of potential visitors and the expressions they could choose, based in particular on the principles of machine learning.

Here are five key points to achieve convincing results:

1.       In order for the engine to find a site or page, it first analyzes the titles and meta-descriptions associated with it to understand the content and see if these elements match the terms of the search. Treating its content ideally makes it possible to obtain a positioning in "featured snippet" or rank "zero", that is to say in the box located before the conventional organic search results.

2.        Precisely, taking inspiration from featured snippets and other reference sites in their field can improve their own visibility on the Web. For this, it is necessary to study and reproduce certain aspects of their structure, as well as the way they optimize their content to attract readers and retain them.

3.        The choice of keywords and other related words is essential to maintain consistency with the theme of the page or message to be transmitted. These words should also appear in descriptions, ALT tags for images, etc., ensuring that they make sense to readers rather than focusing on SEO.

4.        When writing the content, the tone of the conversation is to be preferred keeping in mind that it is intended to be read by a human, not a machine. Attractive, easy-to-read content with relevant keywords that are well-integrated into the body of the text increases reader engagement and improves site ranking in Google's results and is done with the help of best SMO services.

5.    Finally, the site must be regularly updated with relevant information (articles, photos) for Internet users in the present moment. A "refreshed" site with engaging content shows visitors that it is willing to provide them with ongoing value, and search engines that it is always active.

Mega Web Design is an ecommerce development company in India, Who provides also Digital Marketing services like SEO, SMO, PPC.