Mega Web Design - Does Material Design Kill the Internet?

Websites created on the basis of material design come from the dimension of Android gadgets, filling the Internet like forest mushrooms after rain. In fact, many of these sites are felt and look the same as the operating system from Google.

Overview of material design

If you are not quite sure what this direction is, we will explain: this is a Google-generated notion of what Android apps should look like and how the user interface should work. This is a set of rules that define the type of animation, style, layouts, components, models, and usability. The detail of the rule set is such that even the color palette and printing options are very rigidly defined.

Material design has gone far to the masses, breaking away from its original purpose - to serve as the hallmark of Android devices. Despite the fact that the concept is the brainchild of Google, designers actively use it when creating websites on various platforms for all types of devices.

The main aim of material design is “to make a visual language that know the classical principles of good design, consisting innovation, as well as advances in science and technology.” A single “visual language” suggests a question: is material design killing the Internet?

Material Design Lite

A single language of style roams from mobile platforms to everyone else, turning a variety of design approaches into the only possible concept. Google introduced Material Design Lite earlier this year as an optimized version of the aesthetic vision designed for use in all websites.

Before you break the brain from thinking, we will gladden you: there are many ways to use material design, while avoiding the stigma of "developer-lazy."

Here's a trick: you can follow the general direction, breaking some rules. Not sure you understood the meaning of this approach? We will give some tips:

Go beyond the designated color palette. Instead of bright, super-saturated colors, play better with pastels and dark shades;

Design icons and user interface in accordance with the basic design principles. Let the icons contain elements that speak about their purpose. Do not use ready-made kits.

Do not follow material design 100%. Use one of its aspects of your design concepts. The rules concerning animation are extremely pleasant, follow the principles of how elements should move throughout the entire website. Website Design the remaining parts as if you had not heard of material design. Another interesting idea, worthy of following it, is the use of cards, but do not limit yourself, trying to draw them in a perfect material space.

Use the best samples of material design guides to get a better idea of how to work with the details of your layout. The icon documentation section is a good example of using meshes to create them. You can apply this technique to your overall concept of aesthetics.

Expand your typographic palette. Many equally-looking elements are one of those things that kill a design. Let the fonts fit your personal design concept. Do not use any of them just because of their belonging to the stock set of material design. If only the selected fonts are not part of the brand - then, of course, you need to take them.

Design in the same way as when working with any other design direction. In the end, the material-design is not a ready-made design solution, which must be strictly adhered to. This is just a direction. Do not be a template in your work. Combine any elements as you like, without restrictions. Some approaches will suit you, others - not.

Mega Web Design is Web Designing and Digital Marketing Company in India.