Design And Digital Marketing On Websites For Professionals

It is doubtless that the digital transformation has reached virtually every sector and it is here to stay. The vast majority of professionals and freelancers already know that the internet is not just a place where you " have to be ", as it was said before, without understanding very well why, but a place where, in fact, we are all, and in which we develop part of our daily life, which makes it a market in which to make our ideas, our products, and our services known.

The digitalization of companies forces traditional sectors to take a step forward so as not to be left behind in an increasingly ruthless, globalized and digital market. Every time there are more writers, journalists, coaches, consultants, independent advisors, environmentalists, agencies, real estate, doctors, toy libraries, who create their web pages with the clear vision of expanding their businesses and approaching who their potential customers may be.

The design, that is, the attempt to capture the visitor in the first visit and make browsing comfortable and useful, and the marketing, that is, the attempt to keep the visitor interested and make it someone who can become our client are two of the first things that must be considered.

The design of websites for professionals

The Best Web Design Company does not seek beauty, but the best way to make the information reach its recipient and meet its objectives. Therefore, it is usually a mistake to order a "nice website." It is obvious that the website should be pleasant to look at, but above all it should serve two purposes: to capture and maintain the attention of the visitor who enters it for the first time, and to make navigation convenient and useful to ensure that everything that is on the web and may be looking for the user to reach him.

1. One page or in "scroll."

Lately, the webs have been extended in a single page in which all the information is available in a non-exhaustive way, but it is complete. They are showcase webs that show everything the potential client needs to know that is considering hiring services like the ones we offer. Finally, Best WordPress Development Company should note that the fact that your cover is a long page or scroll in which is essential to hire you, does not eliminate the possibility that there are other pages on your website where you delve deeper into each thing.

2. Video as content

Internet users increasingly read less and increasingly consume more images and videos. The Internet is a more suitable medium for video and image than for text. They also add dynamism to web pages and give them an innovative touch. This communication channel is direct and concise, as well as generating empathy and trust with clients and potential clients since they see us presenting our services.

3. Typography gain prominence

On the other hand, the photographic content is relegated by typographies and drawings. Typographies are those that have more and more prominence on the covers of web pages and give them personality. The popularization of services such as Google Fonts- whenever we use them in moderation to avoid overloading the page- allow us to create more creative pages that better reflect the personality and goals of its promoters.